Last updated: 27th August 2026
FLYING B INC LIMITED
Company Registration No. 16152188
Email: info@flyingb.inc
Website: https://flyingb.inc
FLYING B INC LIMITED (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Notice explains how we collect, use, store and protect personal information when you visit our website, purchase our products, contact us or otherwise interact with us.
We process personal information in accordance with applicable UK data protection legislation, including the UK GDPR and the Data Protection Act 2018.
1. Information We Collect
Depending on how you interact with us, we may collect:
We do not normally store complete payment-card details. Payments may be processed securely by third-party payment providers.
2. How We Use Your Information
We may use personal information to:
3. AI, Movement & Clothing Design
FLYING B INC LIMITED uses artificial intelligence (“AI”), data analysis and digital design technologies as part of our clothing research and development activities.
These technologies may support the development of clothing relating to:
Where movement or body-movement information is used for clothing research and development, we aim to use anonymised, aggregated or otherwise non-identifiable information wherever reasonably possible.
Our AI and design processes are intended to support the development of clothing and are not intended to identify individuals or make decisions about individuals.
Where FLYING B INC LIMITED processes personal information in connection with AI, movement analysis or related technologies, we will process that information in accordance with applicable UK data-protection legislation and this Privacy Notice.
We will only collect and use personal information where there is an appropriate lawful basis for doing so and will take appropriate measures to protect it.
4. Lawful Basis for Processing
Depending on the circumstances, we process personal information on the following lawful bases:
5. Marketing
If you have agreed to receive marketing communications, we may send you information about products, launches, promotions, events and other FLYING B INC activities.
You can unsubscribe from marketing communications at any time by using the unsubscribe option included in the communication or contacting us at info@flyingb.inc.
6. Sharing Personal Information
We may share relevant personal information with trusted third parties where necessary to operate our business.
This may include:
We do not sell your personal information.
7. International Data Transfers
At present, we do not intentionally transfer personal information outside the UK as part of our website operations.
If we introduce services or providers that involve transferring personal information outside the UK, we will take appropriate steps to ensure that such transfers comply with applicable UK data-protection requirements and will update this Privacy Notice where appropriate.
8. How Long We Keep Information
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected and to meet our legal, accounting, tax, regulatory and business obligations.
Where a specific retention period is not stated, we determine the appropriate retention period by considering the nature and amount of personal information, the purpose for which it is processed, applicable legal and regulatory requirements, and whether we need the information to establish, exercise or defend legal claims.
9. Your Rights
Subject to applicable law, you may have rights to:
To exercise your rights, contact info@flyingb.inc.
You also have the right to complain to the UK's data protection regulator, the Information Commissioner's Office (ICO). Further information about making a complaint is available from the ICO.
10. Security
We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
11. Email Communications
FLYING B INC LIMITED may communicate with individuals by email for legitimate business purposes, including responding to enquiries, providing customer support, managing orders, processing transactions, communicating with suppliers, partners, customers and other business contacts.
Emails sent by FLYING B INC LIMITED may contain confidential or commercially sensitive information and are intended only for the named recipient(s).
Where an email contains personal information, we process and protect that information in accordance with this Privacy Notice and applicable UK data-protection legislation, including the UK GDPR and the Data Protection Act 2018.
If you receive an email from us in error, please notify the sender, delete the email and any copies, and do not disclose, copy, distribute or use its contents.
Email communications may be retained where necessary for legitimate business purposes, legal obligations, record keeping, dispute resolution, security, or compliance requirements.
12. Cookies
Our website uses cookies and similar technologies. Further information is provided in our Cookie Policy.
13. Third-Party Websites
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those websites.
You should review the privacy information of any third-party website you visit.
14. Changes to This Privacy Notice
We may update this Privacy Notice from time to time. The latest version will always be published on our website.
15. Contact Us
For privacy or data-protection enquiries:
FLYING B INC LIMITED
Company Registration No. 16152188
Email: info@flyingb.inc
Website: https://flyingb.inc